Schöningh Verlag in Westermann Bildungsmedien Challenges

Contents: Getting started Aspect 1 : The basics of advertising – A workshop approach Aspect 2 : Marketing – Launching a product on the market Aspect 3 : Action! – Advertising and sales in the movies Aspect 4 : "It's all illusion ..." – Marketing and sales in literature Aspect 5 : No limits at all? – How advertising influences people Review Klausuren 1 und 2 ...