LAP LAMBERT Academic Publishing Imaana, E: Effects Of Competitive Strategies On Banks Perfor

THE EFFECTS OF COMPETITIVE STRATEGIES ON BANKS PERFORMANCE is a research project that was conducted in Meru-Kenya in 2010/2011. This publication aims to achieve the following: ¿ Highlight and give guidance on the effects of innovative products, technology, corporate social responsibility (CSR), staff training and branch network on performance of commercial banks in Meru town in Kenya. ¿Compare the research findings with both the findings of other researchers and with outstanding competitive advantage theories advanced by scholars: Michael porter;Reacy and Wiersema's; and Kim and Mauborgne. ¿Give suggestions for further research ¿Give insight on banking sector in Kenya ...